Promotion Packages

Most people find outabout your sale the day after

Somebody's shopping for a fall heifer. They hear about your sale Tuesday. It closed Monday night. That's not a bad buyer and it's not a bad sale — it's a discovery problem.

More bidders, from people who weren't on your sale company's list.

~81,000Group members
603Sales on the calendar
274In October alone

See the packagesNothing's charged until we agree on a slot.

Your sale is already listed. Free.

Every sale on the calendar gets a line and a link, whether you pay or not. That isn't the offer — that's just the calendar doing its job. If your sale isn't on there, add it here — takes a minute.

The packages below buy something different: attention. Being listed and being seen aren't the same thing.

What you can buy

Basic
$250
Unlimited slots
  • Pinned post to the group with your sale link
  • Mention in the Sunday email
  • Your standard calendar listing
Book Basic
Featured
$500
4 sales per week
  • Everything in Basic
  • Dedicated email to the whole list
  • Countdown reminder the week of
  • Highlighted row on the calendar
Book Featured
Headline
$750
1 sale per week
  • Everything in Featured
  • Top of the calendar, above every other sale
  • Day-of “bidding closes tonight” post
Book Headline

You'll see whether it worked

Every promoted sale gets its own tracked link. The week after your sale closes, I send you the numbers: how many people clicked through to your catalog, and whether they came from the group post, the email or the calendar. Good or bad.

First season doing this. I'd rather show you real numbers than promise you big ones.

Questions people actually ask

My sale company already promotes it. Why pay for more?

They should — keep them. They post your sale to their list, the same list every other sale on their platform goes to. This puts it in front of a different audience: almost 81,000 show cattle people in the group. It adds bidders. It doesn't replace anybody.

How to book

Not sure which tier fits? Start here — tell me the sale and the date and I'll tell you what's open that week.


It takes about a minute. Nothing is charged on the form. I'll come back with what's available and an invoice, and if I don't think a package is worth it for your sale, I'll tell you that instead.


Rather email? sales@showcattlecommunity.com

Your sale stays on the free calendar either way.

When should I book?

Three to five weeks before your sale. Earlier than five weeks and you haven't finalized what's selling. Inside two weeks the catalog's printed and the money's spent — and so is most of the benefit.

Why won't you just post my cattle in the group?

Facebook prohibits buying, selling and trading live animals anywhere on the platform, groups included. It's enforced automatically and groups get removed over it. So we point at your sale and send people to your site. That's allowed, and it puts the traffic on your page instead of in a comment thread where you can't do anything with it.

Why cap Featured and Headline?

A feed with eight promoted sales in it promotes nothing. The caps are what make the slot worth buying.

Do you take a cut of what I sell?

No. No commission, no deposits, no escrow. You're buying promotion, not a sale service. What happens between you and a buyer is entirely yours.

Is promoted content labeled?

Yes, every time. A group that hides paid placement stops being worth reading, and then the promotion isn't worth buying either.